It was named one of the sexiest videos of 2014 by VH1. He then meets up with Azalea, as she dances alongside T.I. in the Tavares Bastos favela and making his way through the village, playing a quick game of football before heading to his home, where some exotic-looking women await him.
Directed by Director X, the visuals begin with T.I. The music video for the song was shot in late May 2014 in Rio de Janeiro, Brazil, and premiered June 18, 2014, on MTV and VH1, and was later available on VEVO. platinum song as a lead artist in 6 years following his 2009 single " Dead and Gone". On January 28, 2015, "No Mediocre" was certified Gold in Canada after peaking at number 59 on the Canadian Hot 100. It also reached number one on Mediabase's Rhythmic top 40 chart. It was certified Platinum by the Recording Industry Association of America on March 5, 2015. The song debuted at number 58 on the US Billboard Hot 100 chart and peaked at number 33. I just wanted it to be something that women could dance to, that could be a club record, just get on the radio for urban as well as rhythmic, and something that didn't require a lot of thought, you know what I'm saying? A fun record." Commercial performance He continued stating that men do not just look at physical attributes, but "social qualities" as well, and deep down "Every person knows what their strengths are, so showcase your strengths and not your weaknesses so much." He later added, "I wanted one of those records that wasn't really really serious and a whole lot of thought-provoking messages behind it. You must first have confidence and security within yourself, it goes from the heart, to the mind and then it is conveyed through your actions and your presentation of yourself. It's denouncing mediocrity, man all things sub-standard or below average or even moderately average should be set aside, man, and I think it starts internally. It's a get-your-sh-together-type of-record". talked about the track on MTV News saying: "For me I think it was something to uplift women. released "No Mediocre", as the official lead single from Paperwork, which features his protégé Iggy Azalea and was produced by West Coast hip hop producer DJ Mustard. On December 16, 2013, it was reported that T.I. I'm thinking something like "Trap Champion", "Paperwork", but whatever it is the subtitle will be "The Motion Picture". Something that will definitely seem instant classic. I got a couple of things in mind." While he still planned to release the sequel to Trouble Man, he said about the current project:Īll I'ma say is, it's gonna be a motion picture, it's gonna be a theatrical-worthy title. He stated: "Since we started working on the project and the project started has taken a different shape, I think we're going to postpone that title. had planned to release Trouble Man II: He Who Wears the Crown, a sequel to his 2012 album, but since getting into the studio with the album's executive producer, Pharrell Williams, he changed his mind. revealed he recruited Pharrell Williams to executive produce the LP and planned to release the album in early 2014. announced that he had signed a deal with Columbia Records, to release his upcoming ninth studio album.